![]() If you are incorporating images in your design, it is important to make sure all the images you use are 300 DPI. A large attention getting headline with a short line of text including your well-defined call to action is more than enough. One or two lines of text often does the trick on postcards. In light of this, you should make sure you keep your message short and to the point. ![]() Given the small size that postcards tend to be and the limited space you end up with for your design, postcards are very quick for people to read. You may have two sides for your design on a postcard, but keep in mind that some of this space will need to be reserved for required information such as the recipient’s address, your return address and postage. ![]() Get Instant Quotes – Custom Postcard Printing Use your space wisely Postcards are on the smaller side with limited space, so it is best to limit your message to a single call to action. Whatever the goal of your postcard is, whether you want the customer to call your store or visit your website, you will need to center your design around the information that will prompt someone to give you a call or visit your website. Define your call to actionīefore you even begin to think about what colors, fonts and other graphics you want to incorporate, you need to figure out what the goal of your postcard is. That being said, you want to ensure your postcard is no larger than 6 ⅛” x 11 ½” x ¼” thick, or else you will have to pay large envelope postage prices. There is no lower price for postcards, so there is no need to worry about your postcard being too big as you are paying letter prices anyways. USPS Marketing Mail offers a bit of flexibility regarding sizing. It is important to note that if your piece of mail does not meet these dimension qualifications, then the United States Postal Service will consider it a letter and letter-size postage will be charged. No more than 4 ¼” high x 6” long x 0/016” thick.At least 3 ½” high x 5” long x 0.007” thick.According to the USPS, to qualify as a postcard a piece of mail must be rectangular and meet the following dimension requirements: Consider the United States Postal Service postcard specificationsįirst thing’s first, if you are planning to mail your postcards, you will want to keep these USPS guidelines in mind. There are endless possibilities when it comes to designing your postcard, but ultimately, your postcard should communicate what you want your customers to do when they read your message, your call to action, and what they will get from following your call to action. Highest response rate of all marketing channels: according to the Data & Marketing Association’s 2018 Response Rate Report, direct mail incites an average response rate of 5%, while marketing channels such as email, paid search, and social media average about 1%. ![]() Cut those costs by sending postcards instead. The more you send, the heavier your mailing weighs, resulting in an increase in mailing costs.
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